It's assumed you will be ordering drinks while you watch the games. I've seen a few people slip in just for the food, but it's not really all that common. They do the same thing on Monday nights for Monday night football, but with chili cheese dogs. I think the reason they do the breakfast thing is to get people in there earlier. The Chargers are typically a 1pm game, so if they can get a lot of those people in there at 9-10am instead, they make their money back on the food with beverage. i figured that was the case, they just want people in there to buy drinks...but damn, i want a place like that down here...i see why you pm'd the name of the place now, haha.