If you are a customer and unhappy about prices at your local grocery store, you can voice your displeasure by finding a store with lower prices. The Blackhawks have a rare product here and are doing what any smart business would do. They also aren't "pricing any fan" out of the game, a common argument I hear, as anyone can enjoy the game in stunning HD. You can voice your displeasure, though it comes off as a bid nonsensical.