It's not pure arrogance, it's pure economics. Naturally the Cubs aren't aiming to alienate fans, but by the same token they make more money if they have one fan paying $50 for that bleacher seat, versus two fans duking it out in the Virtual Waiting Room to buy the same ticket for $40. As I mentioned earlier, their profit-maximizing pricing strategy is almost certainly going to result in the sort of attendance %'s we're talking about here (i.e., less than 100%). You sometimes hear about how such-and-such team has had 100 straight sellouts or whatever. That's all well and good, but at the end of the day that team is leaving money on the table (or more accurately, allowing scalpers to suck it up).