I didn't listen today, but I have honestly never noticed the ad reads being anything excessive. All the ads packed in behind home plate at Wrigley is much more offensive to me. I guess we're beyond the point of ads needing to be tasteful and now are just going to cram them in wherever there is open space. I'm with Derwood here. I love Pat and Ron, but there is a lot of ad reading going on in these games, even compared to just a handful of years ago. Is it tied to the Ricketts buying the team? I don't listen to the radio often, but the ad reads have easily tripled in the last few seasons