The game itself has not been changed. It's ridiculous to suggest it has. They don't require 7 outs or 11 strikes. The game is the same, the start time changed. Big deal. Why does there have to be a benefit to fans to justify any change? It's not like it's harmful in any way. I agree. While the fans aren't beneifted, I don't see them harmed in anyway. Teams already have differing start times. The Cubs start afternoon games at 1:20. Some teams start them at 5 minutes after the hour, others 10, some fifteen. If someone wants to offer them money to make it 11 minutes after the hour, so be it. I don't see where this is a big deal at all. Sure we may not like sponsorships. We might think it affects the purity of the game. This doesn't bother me one bit. Yeah but teams don't name their starting time after a sponser. I guess to each his own. no, they just throw logos on everything else, from the tickets to the bullpen, dugout, scoreboard, etc,. etc,. etc.