It's a religious thing, much in the same vein of the people that have protested Arizona State and Duke to drop the "Devil" from their team nicknames. Doesn't that seem a little.... creepy to anyone else? There's nothing wrong with the word "devil" especially when describing a breed of ray. You'd think they were the Tampa Bay Satanists or something. The Minnesota Timberwolves dropped the "Timber" off their name too. I imagine it's just easier to market shorter names. The Diamondbacks shortened it to D-Backs on most marketing material. In this case, it is a religious thing. The new ownership, as they've hinted at, was never comfortable with the word "Devil" being a part of their franchise. And yes, it's creepy. Anyone remember when Russ Johnson was their utilityman a few years back and he tried pushing the team to remove the "Devil" from the name?