Why can't people understand that a "PR apology" can't happen because Bradley can't help himself, he has serious mental health issues. If he swallowed his pride and made the apology, it would last about 2 weeks before he would explode again. As soon as fans taunt him (which they will) or a member of the media asks a tough question (which they will), he will go into a frenzy again. If it was a matter of apologizing to the front office, his manager, the fans, the media, OR his team mates he might stand a chance, but he has burned bridges with the front office, his manager, the fans, the media, AND his team mates.