That makes no sense. It's akin to suggesting that if the team was sold on June 1st, Sam Zell would get to keep all the ticket revenue, including season ticket monies. Duh, that's not what happens. The new owner is essentially purchasing the rights to all revenue, of which name deal money is a part. It'd be like if Sam Zell sold the team, and then after he got his check was like "oh yeah btw, i'm taking the safe that has all the money with me". Again, no sense. First, those two sentences you're quoting don't contradict each other. The Cleveland Indians are doing well. They're not doing well by Yankees standards, but their resurgence in the 90's reinvigorated their fan base who began showing up to games and allowed the team to invest heavily in developing players so they wouldn't have to compete in the FA market. That is entirely different from the notion that by virtue of SPENDING a bunch of money, that you're going to have a good team. As I said before/elsewhere, the Cubs payroll dwarfs Cleveland's. But Cleveland is a superior team (in a superior division in a superior league). The team we have is a "hey, anything can happen in the playoffs" type of team, rather than an elite baseball club. With the revenue this team brings in, it should be elite. But it's not. We can't even be totally sure we'll win the division, much less get to the World Series. But I digress. Sam Zell isn't the villain you're trying so hard to make him out to be. Yeah sure, he's kind of a wanker, but really, that's of no consequence. The selling of the naming rights isn't 40 mil in his pocket. It's revenue for the team, the spending of which he really doesn't provide much input for, beyond final say. (this discussion should be moved somewhere probably, as it has nothing to do with rosters)