I really dont think this issue has as much to do with the "mean people vs. stupid people" debate as people think. The site's genesis luckily coincided with huge national interest in the team. It was started because cubs.com was full of idiots and there was no place to actually discuss the cubs without all the meathead [expletive]. The popularity boomed and it was still basically cubs.com, this place or [expletive] desipio, so of course people were flocking here. And there was a lot of interest in stuff like the convention, and Q&As, etc, not necessarily because those things were insanely cool, but also because we were all just excited about the position the cubs were in. Even the awful 2005 and 2006 seasons were met with lots of interest, because you were just switching positive interest for negative interest. Instead of OH MAN PRIOR, WOOD, ZAMBRANO, PATTERSON, SOSA it was FIRE DUSTY, IS PRIOR HEALTHY, stuff like that. The cubs were bad, but people were still interested. They were just riding the downslope of the rollercoaster. But somewhere during the four-year stretch, tim realized he could make money off the site. You can't blame him for that. I mean, people were paying $50 a year, and the only difference was the ability to change avatars and usernames. Remember the beginning of the premium service? It was basically "look, we can't actually offer you anything yet, but it's coming, so will you please support the site." And people did. Hell I wanted to, but I was broke and in college. But some did. Do you think they were doing it because of all the sweet avatars they could switch to? Of course not, it was more because they were excited about talking about the team. But eventually that money dried up, and it was too late to go back. The site had been profitable and it needed to be in the future. It was like the peter principle of websites. The hits had to be driven to the front page instead of the message board. So we got FRONT PAGE ARTICLES from (no offense, seriously) Andy, who I dont even think lives in illinois, meph, a sociopath idiot and roast, who was an usher and couldnt even watch the games he was at. What are we supposed to learn from them? There was no accountability or editing, the articles were poor, no one looked at them and they just stopped. So we got stuff like the ducross bros, who were basically cubs.com posters with a microphone. They were the type of people everyone made fun of in the insiders forum and we're supposed to be excited about their podcasts? So they stopped, and we got B-Squared, and they were actually good! But again, there was no accountability and they stopped posting podcasts all the time. Am I supposed to check the front page breathlessly every day for 2 weeks on the off chance they're going to post something? No one is going to do that. So, money can't be made here, there has to be another way. So we end up with second city hoops (failed), the bears board (failed), some all-encompassing chicago sports forum, where people without credentials or ability watch the games on tv and then post stuff worse than what you would get from just going to espn.com (failed. Did anyone think this would work?) Let's not forget SPORCLE. The site got monetized and sterilized, the money went away and instead of getting back to the basics (a good place to talk about the cubs) the misplaced effort went toward making money. The end.