Bayless is a fascinating case study. It's clearly evident that with such a saturation of talking heads in sports today, the only way to separate yourself from the crowd is to come up with some unique and edgy schtick. Jim Rome, Stephen A Smith, etc etc all got where they are because of style, not substance. For whatever reason, Bayless has adopted "loud mouth babbling bafoon idiot moron" as his personal schtick. And amazingly enough, it's kinda working for him, considering that, as you note, he's still got a job. I think you are exactly right. QFT