The culture certainly has some to do with it, but I don't think it's as negative a force as some out there think. Since doing the RBI stuff in Jackson I've never gotten the vibe that they dislike baseball, they are just indifferent to it. A lot really do like it though and jump at the opportunity to play. Yeah, this is really why things like RBI are so valuable; it's really not an issue of the kids actively disliking baseball. Most of them simply don't even consider it in the first place.