Aren't you a Pacers fan tfarks? 99.8% of the difference between the Bulls and the Pacers in the last 25 years is that the Bulls were lucky enough to get the #3 pick in the 1984 draft and the #1 pick in the 2008 draft while Indiana got stuck with the 11th pick in the 1987 draft, not because Chicago is a bigger/sexier market. The Bulls were extremely non descript in the post Jordan, pre-Rose years and pretty much a basketball backwater before Jordan.