Some of what I do involves promoting Christian concerts. I’ve asked some of those people about it as a Cubs fan and they know nothing of her. She is non-existent in those circles. She is only Instagram famous. I have no idea if it applies to her, but these days "Instagram famous" can legit mean someone is absurdly (terrifyingly?) famous within that medium with insane numbers. See also: YouTube/Twitch/Twitter/etc. famous. Someday someone much smarter than me will come up with some kind of insightful breakdown of how much fame has mutated so quickly into a very different thing thanks to social media. Like, someone can have tens of millions of followers or hundreds of millions of views, and yet seemingly most people on the street will have no clue who they are. "content creators"