MLS inhabits an interesting place in the American sporting landscape. It's underrated by soccer fans who only watch European leagues, it's overrated by it's fans that only follow MLS and it's ignored by almost every casual sports fan who doesn't live in an MLS city. The way it's hyper-regionalized is reflected in TV ratings. MLS playoffs have been getting about 180,000 viewers while a big Premier League matchup will get around 900,000, yet attendances at the gate are relatively high compared to a lot of established American sports. It's higher than hockey, it's on par with the NBA and in some markets they outdraw baseball. I think that proves that when people go to a game or experience a matchday atmosphere, they are drawn to it, but the quality and excitement isn't high enough to bleed out to regions where people don't get to see the game day experience. That's why Don Garber and MLS have been pushing expansion so hard. They're trying to fill in the map. It's worked well so far, but I think they're running out of hungry soccer markets and the last few cities are a bit of a reach. Especially Miami and Atlanta, but more on that later ([expletive] "Brand Beckham"). Unfortunately for the league, big money only rolls in with TV ratings and right now, they have a lot of work to do to improve that. Soccer, as in the sport itself, has been espoused to be this sleeping giant that is someday going to explode in America since the 70's, but in reality, it's been a slow burn that has grown and grown steadily. It's inevitable that it will be considered a huge sport and it's legitimacy in the eyes of casual sports fans has grown a lot since I started following the pro leagues and internationals in 2006, but how much of the diluted soccer viewing landscape can MLS fill when you can watch every major league in the world on cable? I don't know, but I do know that MLS is an incredibly competitive, fun league to watch and follow. The DIY ethos of media coverage and fan communities that has grown by necessity from being ignored by mainstream media is very relateable and fun to be a part of. It's the best fan experience in American pro sports for my money, but as the sport grows, that access and relatability will go away as more money comes into the league. While I acknowledge the author's point that the salary cap restrictions are a little over-protective at this point, I don't agree that the league is ready to pull off the restrictions and let team's spend whatever they want. The league's parity is it's most attractive quality and having 5 teams willing to spend like huge clubs and 15 teams trying to spend like they currently do is not the way forward. I agree with the league's measured approach. The next step is not removing salary caps. The next step is allowing more free market player movement between teams and getting rid of the single-entity system. They have a long way to go before it can be a free-for-all. Soccer already has a comfortable place in the American sports landscape. MLS will always have a place within soccer's piece of the pie, but I have a hard time seeing it ever be as big as American Football, the NBA or even the Premier League. As for the "Brand Beckham" boosting interest or being a great fit for Miami, that's bull [expletive] propaganda from a media outlet that doesn't understand the limits of Beckham's appeal outside of England. First, we have tons of evidence to prove that Beckham doesn't move the needle in terms of TV ratings or attendance after the initial novelty of his arrival wore off (eventually, his greatest contributions to MLS were on the field, which we're hardly the stuff of legend but he fit in nicely as a complimentary player to Landon Donovan on those Galaxy championship teams), secondly, Miami barely supports American pro teams like the Heat, the Dolphins and the Marlins and third, an MLS team has already failed there once. Florida is the worst and Miami is the worst of the worst. Beckham is an idiot if he thinks he can make that city love an MLS team. He'd be better off starting a team in St. Louis or Minneapolis, but those cities aren't sexy so he wants to put it in Miami. Good luck to him and his PR machine. Much like his initial season as a player in MLS, I think he'll find it a much bigger challenge than he expected to be successful.