Madlock was in the wrong place at the wrong time. While he had good years, attendance was down. Sure he could hit, but was he putting people in the seats? Murcer was a throwback. He was Mantle's replacement and while he never lived up to the exploits on the field, he was everything the reporters and fans wanted in the locker room. Hell, he brought his own rocking chair to spin yarns with the reporters while he dressed. He was the epitome of the 50's and 60's idolized ballplayer. The theory was that he was the type of player that could put people in their seats. Year Attendance Record 1970 1,642,705 84-78 1971 1,653,007 83-79 1972 1,299,163 85-70 1973 1,351,705 77-84 1974 1,015,378 66-96 Madlock 1975 1,034,819 75-87 Madlock 1976 1,026,217 75-87 Madlock 1977 1,439,834 81-81 Murcer 1978 1,525,311 79-83 Murcer 1979 1,648,587 80-82 Certainly, the Cubs hot start in 1977 put the jump into the attendance as much as anything else. And Dave Kingman in 1978 didn't hurt matters when he came on board. But, we all know Madlock would have only made those teams that much stronger. Had his contract issues came up at the end of 1977 instead of 1976, he would have been in a much stronger position and perhaps would have won out and become an icon on the North side for years to come. Welcome aboard! Always nice to have insightful people here.