https://www.teammarketing.com/public/files/2011_mlb_fci.pdf 2011 numbers: Average MLB ticket: $26.81 Average Cubs ticket: $46.90 $46.90 x 3,017,966 in official attendance = $142m Compare that to the Milwaukee Brewers, who had almost identical attendance but a much lower price: $22.10 x 3,071,373 = $68m And like I said, the Cubs have been very creative about finding other sources of revenue to make up for the places they are disadvantaged.