I just went at 70% of a 40,000 person crowd drinking 1.5 beers each. Very likely an overestimate. I don't think you're off that much. Attendance would be in the 47K range @ Busch. If 1 of every 3 is drinking, and they're having 2 beers each, that's 31,000. I was at game six. My wife and I spent: 2 hot dogs at 7.50 each 2 Cokes at 5.50 each 2 Nachos at 7.50 each and 2 hot chocolates at 12.50 each 1 water at 5.00 Beers were 8.50 each, Budweiser of course. Lot's of beer sales, much more than normal games. Cardinal fans were kind of jerks, but they had a great time. Lot's of Texas money too. Sweatshirts, jackets, anything with a World Series logo flew off the shelves. The guy I got my tickets from tried getting a $20 World Series ticket lanyard at all 7 games, they were sold out the second they would hit the shelves, he never got one. Prices were not family friendly. Ownership is probably still counting the money.