The Cubs' downside is one that isn't really palpable and can be managed. They hire PR people for a reason, and "we really wanted Theo, but they were being crazy about it. I mean, have you seen what's happening over there?" practically writes itself. Plus, there's plenty of people who would be equally excited if plan B was a Friedman, Beane, or Cashman. On the other side, the Red Sox downside is both physical(millions of dollars) and PR-related(how will people come here if we hold them hostage?). There's a lot more reason to come down on the Red Sox side, especially since the re-tweeted story of the day is using our best pitching prospect as the anchor for where the negotiations are hinged. I don't believe Plan B is Friedman, Beane or Cashman. I think Plan B is someone that's never been a GM before (or perhaps Josh Byrnes). For the Cubs, it's not so much an issue of PR. It's an issue of making the decision that best sets your franchise up for sustained, longterm success. They think Epstein is the guy for the job. So the pertinent question is: does keeping Trey McNutt (or whomever) and going with the second choice better position the organization for the future, or does giving up McNutt and getting Epstein?