no, but setting record attendance #'s with a 70 win team isn't incentive to go out of their way to win either. Until the ticket money drys up, we get token effort I don't think they're naive enough to think that near-capacity attendance will continue. And, in fact, it hasn't this season. They're only averaging 95.4% of capacity so far. They've only been over 3 million for two seasons and will be again this year only because of the increased capacity. They didn't even break 2.7 in 2002. There isn't much of a reason to believe that attendance won't suffer if this keeps up. If that happens, the Cubs will be losing a significant amount of potential revenue. i hope they do