Yes it's about money. So how does Iowa State bring in money? They add no tv revenue, they have a small stadium and they're not a draw anywhere on the road or television. It's clear you really don't know what you're talking about. Iowa and Iowa St. could quickly become a rivalry? Apparently you're unaware they already play each other every freaking year. Yes God forbid we lose the Mizzou/Kansas rivalry that packs stadiums because no one goes to other Big Ten games. Boise State? Just stop. Awww.... is someone cranky today? No, he's just irritated by people saying incorrect things.