This is my problem with most Big 10 fans- especially the ones here. Everything is "conference this" and "conference that," as though "conferences" win anything. I realize that there are tons of SEC fans who flap their gums about being the best conference in the world in football, but the raging inferiority complex that Big 10 fans display is stinking hilarious. Seriously, you've made the point- you have tiny e-dongs. That said, I don't get it. Who cares which conference is better or worse? Last time I checked the Pac 10 doesn't play the SEC. Nor does the Big 10 play the Big 12. And, despite the name of the "challenge", the Big East does not play the ACC. Individual teams play one another, and how Tennessee fares (or UCLA, or Illinois, or Kansas, or... well, you get it) is not a product of the conference. The Big 10 hasn't been humiliated in the National Championship the past two years- Ohio St. has. The SEC didn't win any championships. Florida and LSU did. As a Tennessee fan, what should it matter to me that Ohio State got spanked by those teams? So did UT. The Big 12 is not the reigning National Champion. Kansas is. Why should Texas or Oklahoma or Missouri or any other Big 12 schools fans brag about that? Their team didn't win anything. They just lost to the team that did. I just don't get it. And I know that SEC fans are guilty of it, especially in football. That doesn't make sense to me either. If Florida destroys Oklahoma or Texas in the National Championship game, am I going to walk around pounding my chest about it? Heck no, I hate Florida. It just doesn't make sense to me. NCAA Basketball is completely different. I don't "pound my chest" because Michigan and Illinois won last night. But I am pleased to see it. Why? Because the more good non-conference wins Big Ten teams get, the higher the league RPI will be, plus it means they probably won't get bashed as much on national tv. Conference RPI and conference strength plays a major part in whether or not your team gets a bid to the NCAA's. Likewise beating SEC and Pac-10 teams will hurt their cause a little bit which indirectly can help your team even more. When it comes to football, the more bowl teams the Big Ten has, the better it is for each school in the conference. Bowl money gets paid to the conference, and is divided up 11 ways, with each school getting a share. So there is some benefit to having other teams in the conference succeed.