Late to this conversation, but...I barely watched the Cubs last year. A couple of games, here and there maybe? Paid attention to the result but I just didn't watch much baseball. This year I decided to get the MLB.tv trial to start the season. And...they've kept me interested enough that I bought the season and I'm watching almost every game so far. So, I don't know what my expectations really were, but I'd say they've increased my interest.