This argument in particular doesn't make any sense to me. As a fan, why wouldn't you want a manager who would bring in fan support and revenue streams that would allow your team's owner to field a huge payroll and aquire more premium talent? Oh, because of some deluded and largely self imagined sense of superiority over other fans? It's amazing to me how seemingly grown and rational adults still cling to "jocks vs. geeks vs. nerds vs. stoners" pre-teen junior high school tribalism. What sort of fan support do you really think Ryno is going to bring in? I'm guessing none. What kind of revenue streams can a manager create? I mean Ryno would bank being a spokesmen for products and [expletive], but a fan doesn't buy a ticket because of a manager. http://i.ebayimg.com/t/Vtg-80s-Chicago-Cubs-1989-BOYS-ZIMMER-t-shirt-M-tee-/14/!BuuMut!CWk~$(KGrHqIOKioEvNh,,wdGBMBeTh0zng~~_35.JPG Will a consumer buy a crappy product because of the spokesman or name attatched to the brand? No. But all things equal, it doesn't hurt to have a likeable and popular personality attached to your brand. Advertising execs do it for a reason. I'm curious, if a manager is using Theo's organizational guidelines, how much effect do you think he's going to have on the team one way or another?