So is the rivalry "bs" or is it something that will benefit us? I think your two paragraphs somewhat contradict each other Personally, I want the sox to lose mainly because of a friend of mine that goes on and on about ozzie ball and how it is the greatest thing since sliced bread, not to mention some retribution for his behavior after the '03 playoffs. The paragraphs aren't contradictory. I'm very much for an organizational rivalry, but some people let the "fan" rivalry cloud their judgement. It's better for the Cub fans that the White Sox enjoy some success, because that puts pressure on the Cubs. This is simple free-market economics. Instead, there are far too many Cub fans that would be all too happy to see the ChiSox disbanded, and if you think the Tribune is bad now, just imagine them being the only game in town. It goes both ways. If the White Sox were more prominent, would the Trib spend more to get the lost fans back, or would they use a loss in fan base to justify cutting back spending? I think we already have the answer to this question. When the Trib acquired the Cubs in the early '80s, they went on a marketing blitz to sell the atmosphere and "fun" of Wrigley field, an obvious success. They coupled this with acquiring a few big name players, and keeping fan favorites at all costs (Maddux excepted), and had a few successful seasons along the way. But there is no reason why a market as large and sports-oriented as Chicago should not fielding two playoff contenders every year. None.