Here's where I disagree, I guess. I take my keychain and wallet everywhere from games to work to dates and my headphones at the gym, airport or wherever. I typically only go all logo-ed out at a sporting event where that game is being played or broadcasted. you only wear cubs gear to games (or to watch them at bars or something)? I wear my Cubs hat around obviously but I think a wallet is more of a personal style statement that can't be switched out as frequently as, say, a t-shirt I'm wearing around the house or to the gym.