If they aren't spending now because they can't, then this organization's financial advantage over the opposition is a mirage, and that would suck mega balls. I would much, much, much rather they actually just chose to be too smart for their own good and not spend what was available to them. I think, to a certain extent, the Cubs' financial advantage is a bit overblown, mostly because people see the manner in which the Cubs draw game after game and assume that it equals a massive financial advantage. Consider the following: 1. The Cubs have outdated facilities, both in their Spring Training home (granted, this is a small percentage of potential profit), and in their regular season home--not so much in the average tickets, which they sell, but in the potential for luxury boxes, which most sports finance people argue is where the bulk of profit is made. One could argue that the rooftops could act as additional luxury boxes, however the Cubs only take in a percentage of the profits on those. 2. Much in the same way the Cubs are not sole owners of their luxury boxes (rooftops), they are also not sole beneficiaries of their television profits on either the cable or standard television sides. They are splitting the profits from ComcastSportsNet with three other organizations, and their WGN deal is still hampered by the contract signed when the Cubs were just a subsidiary of the network. 3. Some of the Cubs' greatest advantages (a large geographically diverse fanbase) are mitigated by the fact that, even if these fans buy Cubs' merchandise, merchandise revenue sharing takes a percentage of the profit. This is not to cry for the poor Cubs, but it simply points out that the Cubs, as currently constructed (in the business sense), are probably only maximizing about 50% of their potential assets, while all of their opponents in the division are maximizing close to 90% (that's an educated guess). The Cubs are the "sleeping giant" in MLB, but I don't think an ownership change was the only step necessary to see it through. It was a first step, but not an "only step."