Mostly monetization happens through volume, both in our overall company traffic and individual site traffic. Our goal is mostly eyeballs, really, and we do that through aggressive social media usage, search engine optimization, email lists, and other assorted things. Because we have such a high volume of traffic from other projects (Twins Daily), we have access to premium advertising options that pay *much* better than most small sites have at their disposal. We want more forum traffic to sustain the community but what we REALLY want is for our news stories, videos, prospect tracker, etc. to dominate social and search channels. And a thriving community only stays that way if the community is on board with tone, opinions, and whatnot. We have some rules forced on us by advertisers but it's pretty extreme stuff that I haven't encountered here at all (racism, bigotry, the really bad stuff) so I don't foresee many issues in that regard. So mostly when it comes to the forums, don't expect us to be heavy-handed. You all like things the way they are in the forum and that's why you're here; if we change too much of that, we're just shooting ourselves in the foot. The way I've thought about this in the past is as "we wrap a shell around your community to protect its integrity and continued existence". We do that with news, user blogs, videos, guides and resources, etc. and a by-product of that is that new users join the community but we don't actually change much about the community itself, nor do we want to. Down the road I might have suggestions how to make things a little more welcoming to new users but it won't be major and it won't happen immediately (and they'll be suggestions). This sounds reasonable. I’m an overly-reactive grump!