The Cubs are selling around 2.6 million tickets this year. Signing Pujols would make them sell a lot more tickets. Pujols' salary doesn't have to be offset by the ticket sales for the Cubs to make money since the Cubs are already a very profitable team; he would make them MORE profitable, due to increased ticket sales, due to making the playoffs and (on a smaller scale) due to increased merchandise sales (yes, those are split around baseball, but imagine how many Pujols jerseys and the like will be sold to the very, very large Cubs fanbase. Yes, not a huge bump, but hey, more money is more money). You're approaching this like the Cubs are operating at a loss. They're obviously not, and obviously signing Pujols would result in them making more money than they are now. You do understand that the definition of profit is revenue - expenses, correct? The expense half of the equation is set at ~$30M. I'm still waiting for you to explain how marginal revenue from signing Pujols is going to exceed $30M. I've already shown that a realistic estimate is about a half to a third of that.