It's amazing how the entire Wrigley thing has escalated. I remember going to Cubs games with my Dad and half the ballpark was empty........on the weekend, no less. It all changed in 1984. Not really. It was really easy to get face value tickets from 85-98. By the end of 98, tickets were hard to get. 98 changed everything. The disaster of 99/00 eased some of the demand, but by then people were hooked and preseason sellouts were the norm. 2003 solidified it and now it'll take a lot to deflate that demand. 1984 was the first time we reached 2 million in attendance, and every year after that (except for 3) we reached 2 million and beyond...So 1984 was a milestone. Yes, it was a milestone, but contrary to popular belief, Wrigley wasn't a sell-out. Crossing the 3 million threshold was a much bigger milestone. That's when the whole Wrigley thing took off, when the rooftop thing went bonkers, and when the cash really started pouring in. 84 started the momentum, but without 98 and 03, the way we know Wrigley now would be completely different. Right.